So, what do you need to know about Timeline for your Fan Page that will help you better engage with customers and build a loyal following? Let me count the ways….

1. Your cover photo

Instead of the photo strip w/ 5 of your latest pictures… you now have a cover photo. This is a HUGE photo across the top and is a way to market your brand. For instance, I just changed my Facebook Timeline to a photo of a recent celeb event at which I tweeted.

Bonus:

DON’T use a photo w/ someone else’s watermark. (Plenty of websites offer to help you make  a cover photo w/ the proper dimensions, but in exchange they put their name on it).  If you’re a professional… don’t brand someone else. Either use the dimensions (851 x 315 pixels) to make your own photo or pay a professional to do it for you. I think this photo is THAT important. Would you put a less than professional photo front and center on your website? NO! Don’t do it for Facebook — where 850 million people spend their time.

Also, DON’T “sell” in this picture. Facebook frowns on price, web info, asking people to “like” you or making a call to action (for example “tell your friends”). In other words, keep it classy.

2. The “About” Section

Don’t blow off this section b/c this is a WONDERFUL place to tout your wares! It needs to be short (155 characters) and should go along with your branding. Here’s one of my client’s Timelines… you can see it’s a great sales tool and is searchable. Plus, if you put a hyper-link to your website (start with http:// to make it clickable), folks are a lot more likely to actually go to your website.

3. Your Tabs/Apps

The apps you can add to your page’s Timeline are now located right below the cover photo. You’ll want to put the tabs you want to highlight in the first four b/c (as you can see above) they will always be front and center. For instance, for my client Just Between Friends… right now we want to show off their April Giveaway contest ($1,300 in prizes), their fan base and a recall app we just added. (Currently, the Facebook “photos” tab is always first one and can’t be changed.)

 Bonus:

These tabs are a great way to brand. Not only did we pick apps for JBF that would be relevant to their fans, we customized the wording and pictures (on tabs that allow changes) to make the JBF brand consistent. You can change placement, pictures and wording by pulling up all the tabs (click the arrow at the end of the tabs to the far right that lists the number of tabs on your page). Then, if you roll over the tab, you’ll see a pencil in the upper right corner of that app and you can choose if you want to swap spots or edit. Bingo!

Looking for a good place to find basic apps? I always tell my clients about this: Facebook Timeline Ready Apps.

4. Pin & Highlight Important Stuff

Much like you want your most important stuff at the top of your website… you can “pin” an item to the top of your posts. It’ll last for 7 days. Just hover over the upper right-hand corner of a post and click on the “pencil”. Click “pin to top” and voila!

If you click on the star (next to the pencil)… then you can “highlight” an item.

Do you see how the top post goes all the way across the page? Timeline is set up in two columns….the left is basically a chronological timeline in reverse (thus the name “Timeline”) and the right is basically your fans, things you’ve “liked”, posts where people have tagged you, etc. When you “highlight” an item… it makes it bigger, breaks up the page and draws attention.

Bonus:

Pinning is great for contests, something that’s gotten a lot of comments/likes or big news that you want to stay at the top of your Facebook Fan Page for a week. Highlighting is awesome for for pictures and video. It can really add some pizzazz to a page that might look bland otherwise.

5. Create Milestones

Creating milestones is a great way to show off professional and personal accomplishments. Maybe you want to call attention to when your company was founded or your first national conference. You can post a picture with these milestones and put the date to fill in what happened before we were all on Facebook. I use JBF as an example again because I’m working on it this week. We’ve posted when the consignment franchise started (in a living room in 1997) and we’re working through events leading up to today (122 franchises nationwide making it the largest children’s and maternity consignment franchise in the country). See how that REALLY gives your fans a feel for who you are as a brand, what you’re about and what you stand for. So think outside the box. Maybe it’s not a specific milestone for your business, but maybe it’s the start of your family or if you’re a non-profit, maybe it’s a milestone in research for a cure.

Now, keep in mind that this is all Timeline info for your Facebook Fan Page. Your personal Facebook Timeline has some different applications and the apps are more personally driven  (pintrest) than business driven (contests). I’ll have more on personal Timelines coming soon…

What are YOUR thoughts? What do you like and not like about the new Timeline for Fan Pages?

Here are 3 steps to letting OTHERS help grow your brand:

1. Video

When you have a satisfied customer… grab your smart phone and get video. For instance, I have a number of clients who sell the wonderful jewelry called Stella and Dot. Recently, I was brought to a Director’s Retreat in Austin to teach social media strategy to some of the company’s top leaders. We talked about tons of strategies including what the new Facebook Timeline format will change their Fan Pages. Once we were done… I asked if they’d be willing to speak on camera about what they learned. Here’s the result… and I couldn’t ask for a better video testimony!

Folks are becoming so used to using videos that it’s really not awkward or unusual to ask them to shoot a quick video. Now, mine is longer because there were a number of ladies and this felt comfortable and natural. But just a few sentences from a satisfied client is awesome to highlight or edit with others. Don’t think fancy… just get it and go.

2. Social Media 

Just like the video element, you don’t want social media posts by folks to feel forced (READ: someone held hostage). For instance, I just had breakfast the other morning with a gal named Misty Williams who was in town to talk about creating Virtual Marketing Teams. (I LOVE her ideas and plan to put several things into virtual practice!) Anyhoo… we finished talking all things geek over eggs… I dropped her off at the airport to fly back to Nashville. Before she flew out… she posted the following on her Facebook:

Misty is an awesome marketer and she knows the power of  ”tagging” others in her post. My followers see her, but more importantly she thought enough of me to share my name with HER followers. And it wasn’t forced… it was very natural. I thank her for that and believe that is a PRIVLEDGE (not a right). So engage with your fans through Facebook and Twitter  and encourage them to tag you or talk about your product/service/brand when it works naturally. Think of it as a “high tech Girlfriends Grapevine Network” where we want to share our best finds, secrets and tips with our peeps.

3. Personal Touches

I’ve always been such a fan of Stella & Dot that I think I’ve worn the jewelry in almost every promotional picture I’ve done since leaving TV news. It wasn’t intentional… I just liked the pieces they designed. Then I met Founding Director Tracey Schwartz while I was on Tory Johnson’s Spark & Hustle Tour last year. Tracey (1) noticed I already knew the line b/c of the picture on my business card, (2) she made sure stylists in my area followed up, and (3) she eventually hired me for social media strategy. After that.. I INTENTIONALLY started wearing the jewelry and even became a Stella and Dot Stylist because I often sell pieces right off my body after a speech! The point? Video, blogs, social media, etc are wonderful.. but nothing beats making a personal connection with people who already know and like your product. By the way, personal touches go both ways. Check out what I posted on social media after teaching at the Austin Retreat:

It’s the biggest trend in social media right now:

Buying Fans, Friends and Followers to make your “sphere of influence” on social media APPEAR to be bigger than it really is. Bigger is better, right? Not necessarily.

Here’s what I think: JUST SAY NO! In fact, my very strong opinions on this issue were just featured in this Washington Post article:

Buying Facebook Friends: Should You Do it?

I believe there’s NOTHING worthwhile in appearing to be something you’re not. But almost as important as the “honesty” aspect, is the idea of getting TARGETED Facebook fans. You can use social media to make an impression, gain LOYAL followers and (hopefully) affect your bottom line? (If not.. then we need to talk!)

Here’s 5 reasons why BUYING fans, friends and followers ISN’T the way:

1. You Don’t BUY Relationships

As I mentioned before, you don’t BUY your friends. You do nice things for them and they do nice things for you. It’s mutually beneficial and then over time, you build a bond. If you give your followers things of value (for instance tips in your field of expertise), then they will follow. Much like buying followers, being needy (FOLLOW ME PLEASE?????!) or desperate (GIVE ME.. GIVE ME.. GIVE ME!!) will only turn people away. Now, I’m not talking about giving away the recipe to your secret sauce, but by giving them a taste of what you do, you’re building the foundation to what could become a real relationship.

2. Trust Is Key

When it comes to business these days, people want to do business w/ those they know and trust. As you continue to freely give things of value, people will not only begin to follow but they’ll begin to like and (maybe) trust you.  It’s not magic or smoke and mirrors, but instead it’s simply “good business”. But if, at any time, these trusting souls feel you’ve been less than honest with them, you’re goose is cooked. And believe me, they’ll figure it out if you gain 1,000 or more fans in a short period of time… there’s nothing authentic or transparent about that! And here’s the REAL kicker! You can actually do MORE damage to your brand by trying to fool people on social media than by not using social media at all.

3. Engagement Is Also Vital

Social media gives you a chance to engage with your biggest fans and potential customers. I’ve written a number of blogs recently about the power of giving customers immediate customer service through social media. So, if you have a bunch of bogus followers who don’t engage, then you’re missing the point. Or worse, your “fake fans” constantly flood you with direct messages like – “How are you, friend?” “What do you do?” “You’re so pretty.. want to meet?” EEKS!! (And not to mention CREEPY!) Don’t waste your time, but instead make contact with people who might REALLY want to know more about you and your business.

4. It’s Quality… Not Quantity

I know… I know… it’s frustrating when you have 50 fans and your competition has 5,000. But look at their fan page, are those fans engaging? Are they the target audience? I would defend 50 TARGETED fans any day over 5,000 fake fans. Those 50 people are interested in finding out more about you and maybe even doing business with you. Also, your biggest fans are your biggest asset b/c QUALITY fans will attract more quality fans through referrals, tagging and comments. With this formula you’ll be amazed at how fast your network can grow. Now, it might not be overnight (VERY SUSPICIOUS), but it’s like losing weight. Unlike a fad diet, slow and steady life style changes give you the best results in the long run. Before you know it, you have something you’re so proud of because you genuinely put some elbow grease into it.

5. Fake Fans Come… And Fake Fans Go

Just like the friend who only shows up for free beer and football on your big screen, remember these “fake fans” have only liked you because some company offered them something for free (a prize, coupons, etc) to entice them to “like” your fan page. Once they’ve gotten what they want, they could all go away no matter what YOU do.

So, instead of using your money to trick people (when the trick might actually be on YOU), why not put your energy into gaining real fans through social media strategy:

*Run brand related contests

*Ask questions

*Engage with your followers

*Strategically tag and engage with those who have a big sphere of influence

*Freely give things of value (like your expertise)

Besides the links above, here’s a blog I recently wrote about how to get more Twitter followers. But I’ll certainly be doing more blogs, articles and videos on this in the future! So stay tuned!

What are YOUR thoughts? (See… that question is posed so you’ll hopefully engage with me!)

Would you BUY fans?

Is getting REAL fans too hard?

Do you have a strategy that works?

Recently I was featured in the Huffington Post talking about FourSquare and how businesses can use this social media platform to get customers in the door.

What is this FourSquare?

How can you strategically use it for business?

Check out the article:

Watch Your Step:

The No Brainer: Facebook’s New Timeline Update

Plain and simple, Timeline is a new look for your Facebook Profile page. It’s kinda like your Profile on steroids. There’s a cool new BIG picture at the top… called a cover photo. Your timeline now goes all the way back to your start on Facebook. And where apps have been available on Fan Pages, now there are Social Apps for your Timeline — music, movies, pictures, etc. At first all this was a little ADD for me… and I’m totally ADD…. wait, there’s something shiny!!
(dramatic pause…) But after a few days.. the new Timeline profile has really grown on me. Now, I think this update is a no brainer.

My Updated Timeline

Lots of Promise But Proceed W/ Caution:

Facebook’s New Subscriptions

If you’re not as popular as Kim Kardashian or Lady Gaga, but you’re using facebook to network AND getting A LOT of friend requests from people you don’t necessarily know… then you’re in good company. I believe there are millions of us on facebook who have outgrown our Profiles, but still feel a little silly having a Fan Page. In case you’re not sure of the difference between the two… let me give some definitions:

Profile
This is your personal Facebook Profile where you accept (or ignore) “friend requests”. Yes, I know… many people feel like their profile is their personal space and they’re not comfortable connecting it w/ their work life at all. I totally respect that. I just enjoy using my profile to connect with people because it feels more genuine than a Fan Page. Plus, Facebook is all about making personal “connections”, so Profiles generally have the most “rights” — post on friends’ walls, send messages and tag people. The downside of a Profile? You can’t accept more than 5,000 friends. (While I agree with facebook that no one really has more than 5,000 true friends.. it’s a catch 22 for those who feel guilty NOT accepting a friend request or who find their Profile a great way to increase their “sphere of influence“. 5,000 may seem like a big number.. until you hit it. Then, you can’t accept ANY friend requests… even if it is your best buddy since 3rd grade! Been there… done that… did NOT buy the t-shirt!)

Fan Page
Fan Pages were created for businesses and companies. On these Pages, people click the “like” button to follow the updates. It’s best for businesses (from you local dry cleaners to Zappos) or brands w/ raving fans (like the Kardashians). Like it or not, I– like so many– found myself with no choice but to create a Fan Page to engage with new folks because I’d hit the 5,000 “friend” limit on my Profile. The upside of a Fan Page: customized apps (newsletters, videos, contests), Insights (so you know WHO likes your page and what postings trip their trigger), and no cap on the number of fans who can “like” your page. So, what could possibly be the downside? While facebook has worked VERY hard to make Fan Pages more user friend and acceptable (not feel so pompous)… a Fan Page still isn’t as personal as a profile.

So, again… many of us are caught into the middle… not knowing where we belong. THAT’S why I think I’m going to love the new Subscriptions option!! Here’s the world of subscriptions according to Cindy:

Subscriptions

Basically Subscriptions allow you to have “friends” on your Profile (up to 5,000) AND add an endless number of people who “subscribe” to your updates. You can give these “subscribers” the same rights as “friends” (posting, messaging, etc) to create more engagement or you can limit what they can do. I feel like this is awesome because you can keep the people you truly KNOW as your “friends” and customize posts, pictures, etc to them privately (well, as private as the internet gets). You can un-friend (as opposed to de-friend) those “friends” you really don’t know personally and yet they will still stay subscribed to your timeline. PLUS… there’s no limit to subscribers! It could be the best of both worlds for many brands!!

Journalists are TOTALLY embracing Timeline and Subscriptions. They’ve updated their Profiles to the new Timeline and offer Subscriptions to their updates. Here are a few examples: Sam Champion from GMA, Katie Couric, Ann Curry from The TODAY Show, and more!  (You may wonder why they don’t have a “friend” request button. Once you hit 10,000 subscribers, you switch to a Subscription ONLY platform. Check out this WONDERFUL article from my new friend Vadim Lavrusik – who heads up Journalists On Facebook. Here’s one of his articles.)

The only bummers I’ve found so far?

1. No analytics.

On your Profile, you can’t track Insights to see from where subscribers come or what posts get the most interest. Remember… I’m an Emmy winning investigative reporter… GIVE ME THE COLD, HARD FACTS! But, that doesn’t mean you’re totally in the dark with your subscriptions. You can tell when people comment and engage with you on a topic – which is the whole point of social media. (When I posted pictures of my face mangled by a cat a week and a half ago, I got 300+ comments on my Profile and Fan Page. I don’t need Insights to know THAT was a hot button! Here’s my newsletter about it.)

2. Facebook hasn’t yet combined the Fan Page apps into the Timelines.

With a Fan Page, you can add a tab that let’s folks sign up for your newsletter, watch videos straight from YouTube and enter contests. But that’s not to say apps aren’t available for your Timeline. They are! But the Timeline apps more social and not as marketing driven – which is both good (more genuine) and bad (the right contest can really boost the numbers of your target audience).

3. Spamming is apparently very easy on your Profile/Timeline.

Unlike your fan page, there are no profanity filters. (By the way, please don’t test it and make me block you, k?)

4. You can’t have multiple admins on a Timeline account.

Since this is your PROFILE… it only represents ONE person & can’t have multiple admins like Fan Pages.

FB Insights: One Cat Scratch Picture REACHED 2,130 People

With all this said… remember, Timeline and Subscriptions are NEW and only available right now for Profiles. I expect kinks to be worked out and many of these personal touches added to Fan Pages in the future. Plus, remember how I said we’re in the infancy of social media? You can bet your bottom dollar that Facebook will continue to change. We’ve only just begun!

The bottom line?

Those looking to connect with their high school classmates and look at their grandkid’s pictures are probably good with a basic Profile. Business and companies are probably best served with a Fan Page. For the rest of us? Well, before you rush into ANYTHING… you might wait a month or two or three to see what shakes out. In the meantime, I’m going head-first into the Timeline & Subscriptions so I can give you more information. I’m working with Facebook and Subscriptions were added to my Timeline last night. (Before you get mad at me…. I DID NOT SELECT WHO STAYED A FRIEND AND WHO MOVED TO A SUBSCRIBER! Facebook has an algorithm that moved 5,000 “friends” over to subscription status last night — except those who engaged the most w/ my Profile. PLEASE NOTE: I’ve given the same rights to Subscribers as my closest friends. But if your feelings are hurt… please let me know. I don’t want to lose your connection b/c I’m test driving stuff before I suggest it to my social media strategy clients. Better for me have an epic fail, right? LOL….)

Click here to Subscribe to my Timeline
Click here to “Like” my Fan Page

Facebook’s PDF – 9 Subscription Tips For Public Figures

Strategy is all about finding what works best for YOU!!
What do YOU think?
Have you updated to the new Timeline?
Are you going to add Subscribers?? Or is your Profile too personal?Does it bother you to be a “Subscriber” and not a “Friend”?

Here’s how….

Alright, it already seems a little ADD for me… and I’m totally ADD – oh, wait… something shiney!

And we’re back…

As a Social Media Strategist… I’ll test drive it w/ you on my blog and facebook over the next week so we can see what apps enhance it.

I’d love YOUR opinion! What do YOU think of the new Timeline?

So, how can you easily listen to what people are saying about your brand if you don’t have a social media strategy or the budget for a social media team? Well, here are five easy and FREE ways to do it:

Tweetdeck: LOVE this tool! You can set up search columns for terms, twitter hashtags and groups. (Hint: I not only search my clients but also their competition!)

Social Mention: This is also one of my faves b/c it gives you real-time social media search & analysis. It aggregates information from many social media platforms.

Addict-o-matic: A real-time social search engine where you create a custom page on the latest buzz on any topic on just about any social media platform.

Let me just warn you: these are the tools I like THIS WEEK. Lol.. things in social media change almost daily. For instance, I used to use the free tool backtype all the time to analyze social media reach. Well, now it’s been acquired by twitter so the backtype website isn’t working right now. But I’m sure we’ll see the benefits soon on the twitter platform.

Now that you know HOW to monitor your brand,  you may be asking WHAT to monitor. Here’s a list:

Your Company Name (even misspellings & twitter handles)

Your Competition’s Name (even misspellings & twitter handles)

Company Domains

Products and Services

Names of Key Employees (including twitter names)

Industry Terms/Keywords

Conferences, Events and Hash Tags

Also, if you want something more indepth, you’ll need to pay for it. I personally use the twitter management tool Tweet Big, but there’s also Social Oomph, Trackur, & HootSuite. Each of these offer bells and whistles the free ones don’t. So, feel free to check them out and see if they’re worth the money for you. In the meantime, don’t overlook the freebies.

I know I listed a lot of stuff here. DON’T GET OVERWHELMED! I just want to give you an idea of everything you CAN monitor for FREE. The bottom line? Listening to real time conversations about you, your competitors and your industry can keep you not only in the “the know” but can help you provide great customer service AND help you protect your brand.

So, how can you use social media for customer service? Let me count the ways.

1. No 800 #? No problem!

Before social media… we were a slave to being left on “hold”. Now customer service numbers are nearly impossible to find on many websites. (Ebay anyone?) So instead of feeling helpless, take control and find them on twitter or facebook. To find the company’s twitter user name, just google it by searching the business and the word “twitter”. To find a company on facebook, just search for their fan page through the search box on your facebook profile.

2. Don’t post when you’re angry

Recently, I was unhappy with a big order I got from a national printing company. I wanted to call… but, alas, no number on their website. But I didn’t tweet the company right away b/c I wanted to make sure my tweet wasn’t “angry”. After deep breaths and some thought, I posted that my order wasn’t correct and I wanted to “chat” with customer service. They immediately Direct Messaged (just between the two of us… not public) a number to call & they quickly reprinted my order. DON’T POST WHEN YOU’RE ANGRY b/c whether you have 5 followers are 50,000 you’re messing with someone’s brand. Don’t post something you’ll regret later b/c (1) it lasts in cyberspace forever and (2) you certainly get more flies with honey than vinegar.

3. Don’t post only when you need something

Companies like to take care of loyal customers. If you’ve tweeted good things about them or helped their business through social media referrals, they’re much more likely to help you. It’s that whole honey and vinegar thing again. I’m a big believer in spreading compliments all over social media for a job well done or good customer service. A sincere “thank you” is never overrated.

4. The customer isn’t always right

Sometimes you’re too close to the issue to realize YOU ARE WRONG! (I know… banish the thought, right?)  Seriously, before you publicly make accusations or try to get your way through social media, take a step back and look at the big picture. The customer is not always right. In fact, let me even take this scenario a little further. I’m constantly amazed at folks who use their social media following to get anything and everything they want. THAT IS WRONG! Don’t be a social media bully and please don’t “use” your followers to get your way. Remember, it’s not a right but instead an honor and a privilege for someone to think you’re worth listening to. (I know… a tad preachy, but definitely words to live by.)

5. If at first you don’t succeed…

Alright, so you’re unselfishly using social media for good not evil, but that doesn’t mean you always get immediate results. For the most part, Corporate America has resisted social media because it puts the power back in the hands of consumers. But whether they like it or not,  social media as a movement that can’t be ignored if brands want to stay relevant, competitive and in business. Even company’s that openly ban social media are now actively monitoring what’s being said about them on social media — if they’re smart, they are! (For example, Domino’s stock dropped 10% in one week after a delayed response to a video that went viral in 2009. Now the pizza giant has a dedicated social media team to respond daily & posts instant customer reviews in Time Square! ) So, companies that weren’t paying attention yesterday may be actively listening today and have no choice but to be fully engaged tomorrow. So, if you feel like the crickets chirp when you use social media for customer service, don’t give up. Try, try again…

If you don’t believe social media is changing the word we live in… think again. One of my fave articles from 2011 is a Forbes cover story about Social Power and the Coming Corporate Revolution. I couldn’t agree more that customers and employees are gaining power and a voice through social media that Corporate America simply can’t ignore if it wants to remain relevant and competitive. In fact, my recent experience with American Airlines is a perfect example of how even Corporate Giants can use twitter to not only listen but turn a “heat case” into an opportunity.

My love/hate relationship with airline customer service began when I flew back to Lubbock, Texas for my 10 year high school reunion. My husband and I missed a day and a half of the festivities b/c of mechanical delays. On top of that, I ended up wearing my mother’s clothes & buying makeup b/c the (unnamed) airline lost our luggage. (D’oh!) For the first time in my life, I wrote a scathing letter. The response? (Feel free to insert the noise of crickets chirping here…) No apology letter or phone call. Nothing. Nada. Apparently, no one cared whether I was happy. And honestly, what was the real incentive to even pretend to listen to me? I’d fly again anyway, right? Yep.

As a TV consumer reporter at the time (1994), I was well aware that I wasn’t alone. Airline customer service– especially concerning complaints– was almost non-existant. If you weren’t making a reservation, they weren’t interested. Nothing much had changed even as late as 2009 when Time Magazine wrote about Bad Airline Customer Complaint Lines: No Answer. It seemed like we were simply destined to take what the airlines were dishing out — good, bad or indifferent.

Well, maybe not anymore…

For my first blog of 2012, I’m pleased to report things are changing DRASTICALLY with the introduction of social media… even when it comes to the Airline Industry! Now, I’m not sure if all airlines have gotten on board but American Airlines has truly stepped up to the plate to not only use twitter as a listening tool… but actively use it to make customers happy! (Insert angels signing here.) How do I know times are changing? Here’s the Reader’s Digest verson: I was having troubles booking a trip w/ my frequent flier miles. I tried to book online but had “issues”… and customer service told me it would cost $85 to book through them even though I’d just paid to reactivate some expired miles. ARG! So, I did what I usually do and tweeted… hoping someone might listen. Check out the thread:

I’d been messing with these dang tickets for a week and American Airlines’ social media department had me taken care of in mere MINUTES!! Even if they hadn’t gotten me out of my self-induced mess… they LISTENED and ANSWERED. THIS is what I preach to my clients!! No matter how big or small your company… customer service isn’t an option. You MUST listen and interact with the folks who chose to spend their hard earned money with YOU. And since Social media is all about engagement… it’s the PERFECT place help your customers and build a loyal following.

There’s little doubt that twitter, facebook, Google+, etc IS a game changer. Still not convinced of that? Then try this on for size: Social media is not only the perfect place for your customers to get help but it also provides a place for your biggest fans to brag. For instance, the following tweet not only went out to my almost 15,000 twitter followers, but it had 60-THOUSAND impressions! Now THAT is a big “thank you” for a job well done!

Can your company afford NOT to be on social media?

In my next few blogs, I’ll give you some tips on HOW to tweet in order to get companies to listen to you and how YOU can monitor your own brand on social media so, like American Airlines, you can turn every post into an opportunity.