How To WOW Your Clients and Customers W/ My Fave App
I was thrilled at the Minneapolis Spark and Hustle to meet Erin Newkirk. She’s the creator of Red Stamp… one of my FAVE apps that helps me connect and stand-out with potential clients, collaborators and friends. Haven’t heard of it? Well, I’m about to rock your world!
I first learned about Red Stamp while teaching social media strategy at an event. A sales trainer told me about Red Stamp and I was immediately hooked. It’s a way to take pictures and turn them into beautiful virtual postcards. But wait… that’s not all! You can then text, email, tweet and Facebook the “card”. Truly.. it’s THAT simple. And it leaves an impression. For instance, this message got rave reviews from my Stella & Dot social media clients after an Austin retreat:
I realized the TRUE CONNECTION power of Red Stamp, though, when I began sending my hubby and kids Red Stamp messages when I was on the road. These messages got an AMAZINGLY different response than a text alone b/c it felt more personal. (Seriously, judging by their reaction you’d think I’d sent them gold and diamonds. And yet.. I didn’t spend a dime!) Here’s an example of my love notes:
Why does Red Stamp work? Here are three reasons:
1. Personalized Touchstone
In this day and age, thank you notes have become passé. Few people take the time and the effort to say “thanks”. And yet… old fashioned values will set you apart from your competition. People actually yearn for a “thank you” these days. (If you doubt it, read the wonderful book, The Thank You Economy, by Gary V.) Take the time to create these virtual card for your peeps & they won’t soon forget it your extra effort.
2. Visual Connection
Pinterest is huge and there’s a reason why: it’s visual. People want to do business w/ folks they feel they know and trust. W/ Pinterest you can get to know what people like, their style and even look them in the eyes when then post a picture of themselves. It’s powerful stuff. So you can make that connection by taking the time to create a card with a personal picture. Here’s a message I made BEFORE the baby shower was even over:
3. Free, Easy & Right In The Palm Of Your Hand
It appears you spent tons of time… when actually you just worked smarter, not harder. Who wouldn’t want to create a memorable moment in the blink of an eye?! You simply “plug and play” pictures & text in the Red Stamp templets. Think of all the ways you can use Red Stamp: event invites, thank yous, personalized notes, follow ups. Plus, it goes straight from the palm of your hand to the palm of theirs! I did this one in less than 5 minutes for Tory Johnson‘s husband after we made a Spark & Hustle road trip together:
At this time, Red Stamp is only available as an Apple App. But keep a watch on this company… because it’s taken stationary and made it revolutionary. And yes, you can still order a physical card from them… but I really think they’re on to something with these virtual custom touchstones that are made quick and easy for busy business owners. It’s helping us win friends and influence potential clients. I think Red Stamp is THE BOMB!
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