FYI… You need to grasp the concept ASAP about acronyms like SEO and PR if you want to succeed. No, these are things you’ll find on the AP or something you ask your BFFs, but instead you can get the 411 from your BBFs (Business Best Friends). Btw- did you get all that? LOL! Seriously… I talked PR, SEO & video w/ Chicago’s PR guru Sarah Evans.