FYI… You need to grasp the concept ASAP about acronyms like SEO and PR if you want to succeed. No, these are things you’ll find on the AP or something you ask your BFFs, but instead you can get the 411 from your BBFs (Business Best Friends). Btw- did you get all that? LOL! Seriously… I talked PR, SEO & video w/ Chicago’s PR guru Sarah Evans.

I HATE sales! HATE IT!! I mean… come on… I was a TV journalist for 20 years. I don’t DO sales. Right? LOL! Well, that was my story and I was sticking to it until I met a great small business coach who made me a born again sales woman. (WARNING: if you’re already closing every sale.. you can stop reading now. BUT if you have ANY issues with sales whether it’s actually selling or overcoming those objections… this article IS FOR YOU!!)

On a recent shopping trip to a Target in Chicago, I was reminded that not everyone has the same experiences…and I have the video to prove it! It’s a good example of why you should never assume your clients know why they should be your clients.

I recently met 15 yr old Maddie Bradshaw who INVENTED bottle cap necklaces called SNAP CAPS. They’re all the craze and now she’s a self-made millionaire!! I was amazed by the lessons this young gal can teach us!